Agent behavior · System design · AI-native products
Designing products, systems, and AI experiences that move businesses forward
Senior Product Designer with 6+ years of experience designing products across fintech, HRMS, and AI for users in India, Southeast Asia, North America, and Europe. From 0→1 launches to scaling established platforms, I've led teams, built design systems, and helped shape product strategy along the way.
Open to Senior & Lead roles
Designed for
Where the work landed
From an MVP nobody had opened yet to a platform with 34 million people already on it.
A neo-banking startup building for student financial literacy. No product, no users, an idea and a founding team.
- Founding team
- Pre-launch
- Hyderabad, India
Idea to shipped MVP. I cut the dashboard, loan section and learning module from v1: everything else was a reason not to launch. Account creation, goal-based savings and financial terms shipped, on a design system I wrote.
An HR platform for organisations of 1,000+ employees, running nine products and 40+ modules.
- Lead Designer
- 100+ enterprises
- McDonald's, Mitsubishi Electric, Apollo Hospitals
Mobile retention, after I argued for a system-level redesign rather than patching reported issues one at a time. Shipped across 40+ modules with a team of eight, clearing roughly 70% of standing complaints. Built separate design systems for web, iOS and Android rather than forcing one across all three.
Spend management for Indian companies. Corporate cards, vendor payments, approvals. Y Combinator and Brex backed.
- Lead Designer
- 1,500+ companies
- Groww, Zepto, Mahindra Logistics
Led the core app redesign and built the design system from scratch. Approvals got 32.5% faster, weekly visits went 2.5×, churn fell 15% over two quarters.
A visual communication platform where people make infographics, reports and presentations.
- 34M users worldwide
- 220M visuals created
- Founded 2012, Malaysia
Completion on the Prompt Enhancer, which I took end to end: 16,000+ users in month one, and 75.5% generated with the prompt it wrote. I led design across the AI suite for 34 million users, and cut features that added a model without reducing the user's work.
Work I can walk you through
What I changed, and what it moved.
AI Image Prompt Enhancer
People were leaving Piktochart to write better image prompts elsewhere. I brought that step in: type a rough idea, pick one of ten directions, and tune it.
Read the case study →
Kodo’s Admin Dashboard Redesign
Approvals took four minutes. I rebuilt the dashboard around them, with approval tracks and tiered levels, and put spending data in front of CFOs: 2:42 per approval, weekly visits 2.5×.
Read the case study →
Reimagining the mobile experience for Akrivia HCM
Reported issues were being patched one at a time. I argued for a system-level redesign instead and led eight designers through it. On mobile, clearer navigation lifted retention 40%.
Read the case study →Six years, and what they added up to
17 highlights from 30+ projects. Not the full list, just the ones worth walking through.
One broken thing at a time
- I rebuilt Quizr, FACEPrep's test platform, because it was broken and nobody else was going to
- Built the placement system, admin side and student side
- Fixed the webinar page and put a payment flow behind it. Small work. It taught me how flows break
Systems, and 8 people
- Redesigned Akrivia's web, iOS and Android apps from nothing, then owned 12+ HRMS modules across them
- Built a design system for all three platforms. Production time dropped 30%
- Hired 8 designers and ran the team. That was the year I stopped drawing screens full time
Money, compliance, 0→1
- Kodo's dashboard: weekly visits 2.5×, churn down 15% over two quarters
- Approvals took four minutes. I got them to 2:42 with approval tracks and tiered levels
- At Preksha I owned design outright and took a neo-banking MVP from idea to shippable. Then the company shut down
AI, and what shipped
- Piktochart has 34M+ users. My AI Prompt Enhancer reached 16,000+ of them in month one, and 96% got a result
- Six AI tools, designer and mini-PM on all of them. AI Design Review through to the AI Logo Generator
- Led the design integration after ThriveCart acquired Piktochart
17 highlighted decisions from 30+ projects.
I design it, then I ship it
Two products and this page, written end to end.
FlutterRiverpodGoRouterSupabasePostgres + RLSML KitFCM
Next.jsPostgresSupabase StorageGemini
HTMLCSSJavaScriptNo frameworkNo build stepNetlify
A designer with a love for travel, photography and astrophysics
How it started
I was that kid always sketching random stuff, making logos for friends' fake startups, and pitching app ideas no one asked for. In college I got stuck between design and data science, which is a weird mix. Design won. Now I'm designing with data. Full circle.
Beyond the pixels
When I'm not designing, I'm probably stargazing, kayaking somewhere random, lost in a book, or watching a film that makes me question life for no reason. I run on curiosity and caffeine.
Elsewhere
What it is like to work with me
Anil's mentorship turned us from colleagues to great friends, pushing my design skills and career growth. His creativity, patience, and dedication are truly inspiring. From design challenges to foosball, every moment has been a joy, I hope we work together again.
Working with Anil at Akrivia HCM was fantastic. He excels in creating flawless design systems and engaging interfaces, and his leadership and collaborative spirit shine through. Anil's innovation and enthusiasm make him a standout team member.
I worked with Anil for over a year at Akrivia HCM, where we built a talented team together. Anil is an exceptional colleague and mentor, combining visual and interactive design skills seamlessly. Anyone would be fortunate to have him on their team.
I'm thankful for Anil's guidance and mentorship, which greatly shaped my UX/UI skills. He generously shared his expertise and encouraged new ideas, making him an exceptional and approachable mentor.
